Marketing With A Cause
This event is the perfect opportunity for a broad-based viral marketing campaign. Overall marketing will include local, regional, national and international coverage including print, radio, TV, film and Internet.
For example, local and regional media will cover the rider(s) at home and in communities along the route. National and international media will pick up the trip in connection with the world record attempt.
Print dailies, weeklies and monthlies will cover topics from the route, the challenge and the equipment used.
Advanced video technologies will provide sponsor websites with the ability to update coverage on a daily basis, driving return visits.
The riders equipment will also allow them to do up-to-date, live interviews while riding.
At the end of the ride, the 34 for 40 Team will ask a TV personality to initiate bidding for an online auction of the World Record motorcycles and equipment.
A preliminary marketing campaign to the news media has drawn very strong interest. In addition, the 34 for 40 Team has received reality TV and film documentary interest regarding chronicling the trip for film or an adventure show.
Sponsorships are available for:
For more information or to become a sponsor email email@example.com.
- The entire team – (2) bikes, rider helmets and apparel
- An individual - single bike, rider helmet and apparel
- A wide range of individual logo placements on bikes and apparel